Hindi Songs On Apple iTunes

Apple has collaborated with Hungama.com to provide hindi songs on iTunes.


Saturday, January 28, 2006: This is great news for the Hindi film lovers living in countries where Apple Computers has launched their iTunes digital media store. Apple has gone into collaboration with Hungama.com to provide Hindi songs for sale on iTunes.

However, the deal was not very smooth for the owners of Hungama.com considering Neeraj Roy, CEO of the company had to work hard for seven months to get Apple to agree to hosting songs on their online store.

It took him seven months of negotiations and three visits to Apple’s Cupertino headquarters to get this deal done which would see Apple iTunes offering 3,000 Indian titles for retail sales on iTunes in the initial phase. Hungama.com has further plans to expand this variety to as many as 35,000 Indian tracks.

Hindi songs on Apple iTunes would come as a good news for millions of NRIs (Non-Resident Indians) living abroad who can now download the latest and the best from the Indian music scene legitimately from the internet for play on their Apple iPods.

Apple would also be watching the response to this initiative for a possible launch of Apple iTunes in the Indian market.