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Sunday, January 29, 2006

For the ‘Filmy’

Sahara One Media and Entertainment Limited recently announced the launch of their new Hindi film channel Filmy. CEO Shantonu Aditya said, “Filmy, as a fun-filled, irreverent and a different film channel is going to be a big leap for Sahara.”

Filmy will telecast only three movies a day, interspersing it with various film-based shows. The four hosts, Sunil Grover, Vinay Pathak, Purvi Joshi and Chunky Pandey will play four characters and familiarize viewers with the various programmes. Grover will play Lallan, a wannabe actor; Pathak will be Lal Gulab, a don fixated with Hindi movies.

While Joshi will essay Ruchi, a reporter, Pandey will play Rokky, a star of the 80s, well-versed with nostalgia. The channel will go on air from February 12.

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