Awaaz second most watched Hindi News channel - DMS
Awaaz, the consumer channel from the TV18 group has become the second most watched Hindi News channel amongst all decision makers. More corporate professionals are opting to watch news-based programs followed by business shows and current affairs on CNBC TV 18, the survey reveals. Awaaz is watched by more than 43% of India's decision makers, ahead of established news channels, second to Aaj Tak, which is run by the TV Today Network and has maintained its position as the No. 1 News Channel from past 6 years.
"The findings from the Decision Makers Study conducted by A C Nielsen corroborate the fact that editorial competence and quality of programming are key to getting the loyalty of audiences that are extremely discerning. It is due CNBC TV18's sustained thrust on cutting edge programming, depth of coverage and innovation in programming formats that we have the continued patronage of decision makers. The fact that Awaaz, which is a much more broad based platform also reflects the changing preferences of upscale Hindi viewers." says an TV18 source.
Corporate Decision Makers across sectors also watched Awaaz, which also confirms the findings of a study conducted by Synovate on Awaaz's viewer profile, whose research brings out the fact that Awaaz delivers many more affluent people per viewership point than any other Hindi news channel and is neck-to-neck with business news on the parameter of delivery of quality audiences.
For record note, the DMS 5 brings together a composite understanding of the media habits and lifestyles of Indian business leaders. A successor to the popular DMS 4, the current survey was conducted among senior executives designated as General Managers and above across India's top 500 private companies, top 100 public sector and 100 leading financial sector companies including banks, merchant bankers and foreign institutional investors (FII). The DMS helps marketers understand the role of various channels in communicating to these high profile consumers and provides insight into their media habits - newspaper and magazine readership, TV viewership, radio listenership and Internet usage – as well as lifestyle behavior and product ownership.
"The findings from the Decision Makers Study conducted by A C Nielsen corroborate the fact that editorial competence and quality of programming are key to getting the loyalty of audiences that are extremely discerning. It is due CNBC TV18's sustained thrust on cutting edge programming, depth of coverage and innovation in programming formats that we have the continued patronage of decision makers. The fact that Awaaz, which is a much more broad based platform also reflects the changing preferences of upscale Hindi viewers." says an TV18 source.
Corporate Decision Makers across sectors also watched Awaaz, which also confirms the findings of a study conducted by Synovate on Awaaz's viewer profile, whose research brings out the fact that Awaaz delivers many more affluent people per viewership point than any other Hindi news channel and is neck-to-neck with business news on the parameter of delivery of quality audiences.
For record note, the DMS 5 brings together a composite understanding of the media habits and lifestyles of Indian business leaders. A successor to the popular DMS 4, the current survey was conducted among senior executives designated as General Managers and above across India's top 500 private companies, top 100 public sector and 100 leading financial sector companies including banks, merchant bankers and foreign institutional investors (FII). The DMS helps marketers understand the role of various channels in communicating to these high profile consumers and provides insight into their media habits - newspaper and magazine readership, TV viewership, radio listenership and Internet usage – as well as lifestyle behavior and product ownership.
posted by TPI Company at 9:09 AM
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