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Sunday, April 30, 2006

Mercury rises in Bollywood boulevard

By Priyanka Khanna, Indo-Asian News Service

New Dehli, April 30 (IANS) With one superhit, half a dozen hits and some above-average earners under its belt, the Indian box-office is holding its breath as much-awaited films ready to hit the screen.


The first quarter of 2006 was encouraging in terms of box-office returns. With Rakeysh Omprakash Mehra's 'Rang De Basanti' turning into a cult film, especially in the metros, and Priyadarshan's comedy 'Malamaal Weekly' made on a small budget of Rs.60 million raking in Rs.120 million, Bollywood could not stop smiling.

Small and experimental films have not disappointed either. While Rajat Kapoor's wife-swapping tale 'Mixed Doubles' did better than expected, Homi Adajania's dark comedy 'Being Cyrus' with a budget of Rs.30 million earned thrice that amount.

Big-budget box-office fiascos like 'Family', 'Fight Club' and 'Humko Deewana Kar Gaye' have been offset by moderate success of Milan Luthria's 'Taxi No. 9211' and 'Shaadi Se Pehle'. Even 'Saawan - The Love Season' has managed to stay on the marquees for three weeks owing to a cameo by Salman Khan.

While 2005 was a good year for trade in terms of business - 'Page 3' and 'Black' were the biggest hits in the first quarter - this year seems all set to do better.

For an industry that churns out the most number of films in the world, the Mumbai studio-based Hindi film trade has struggled to improve its hit to flop ratio. Compare this year's figures with past years' and there is reason enough to cheer.

Sustained success is a sure sign that Bollywood is evolving as an industry. And the increasing diversity of entertainers churned out by Hindi filmdom is even more heartening.

The sheer variety that went on the marquees on Friday shows that Bollywood is in the throes of taking flight into uncharted heights.

Maverick filmmaker Ram Gopal Varma unveiled his horror sequel 'Darna Zaroori Hai', veteran moviemaker Mahesh Bhatt presented an unusual love story of a mobster in 'Gangster' and internationally-acclaimed storyteller Gurinder Chadha's husband Paul Berges has Aishwarya Rai infuse magical powers into spices in his directorial debut 'The Mistress of Spices'.

'Darna Zaroori Hai', an anthology of stories directed by different directors, has raked in mixed reviews for each of its directors.

'Gangster', starring newcomer Shiney Ahuja, Emraan Hashmi and debutante Kangana has impressed critics across the board.

In fact, Emraan has emerged as quite a crowd puller given the wolf-whistles his appearance on the screen evoked. Even his previous release - Ananth Mahadevan's 'Aksar' - had done reasonable business though the film only had good music.

But now that he has gone on record saying that he will not kiss on screen anymore, it remains to been seen whether his popularity takes a plunge.

The other Friday release - 'The Mistress of Spices' has, as all Aishwarya-starrers, come in for harsh criticism, unmindful of the fact that it is the work of a debutant director.

It is a simple tale based on a novel by Chitra Divakaruni, though the on-screen chemistry between Aishwarya and head-turner Dylan McDermott of 'The Practice' fame could have had more sizzle.

The myriad films on offer go to show that formulaic narratives are on their way out. That the big daddies of Bollywood have learnt this lesson is evident from upcoming film '36 China Town'.

Subhash Ghai-promoted '36 China Town' is produced under the banner of Mukta Arts and slated for release Friday. Directed by Abbas and Mustan Burmawalla, it stars hot real-life couple Kareena Kapoor and Shahid Kapur. The multi-starrer includes Akshaye Khanna, debutant Upen Patel, Paresh Rawal, Johnny Lever and Payal Rohatgi.

The film promises to be a fast-paced thriller, a genre not touched by Ghai before. A much-in-news hot pairing and great music by Himesh Reshammiya are the other pluses going for the film.

The success of the film may be crucial for Kareena and Shahid's career graphs as flops in their respective kitties are piling up.

May will also see big-budget films like Kunal Kohli's 'Fanaa' (Aamir Khan-Kajol), Rakesh Roshan's 'Krrish' (Hrithik Roshan-Priyanka Chopra),

Karan Johar's 'Kabhi Alvida Na Kehna' (Amitabh Bachchan-Shah Rukh Khan-Abhishek Bachchan), J.P. Dutta's 'Umrao Jaan' (Abhishek-Aishwarya) and Farhan Akhtar's 'Don' (Shah Rukh-Priyanka Chopra-Kareena).

All of which indicate that 2006 would be a profitable year.

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Critical year for Khans

The Khan triumvirate of the Hindi film industry - Aamir, Salman and Shah Rukh - will play a decisive role in shaping Bollywood destiny this year, say industry experts.

Out on bail, Salman is in New York for the 'Rock Stars' concert. Aamir is in the news for supporting political causes in between releases. And Shah Rukh is hard at work on the remake of one of Amitabh Bachchan's biggest hits ever, 'Don'.

On screen, too, there's a tough contest ahead as they clash at the box office. The last time they found themselves in a similar situation - with multiple releases - was way back in 1995.

Trade expert Taran Adarsh agrees that this is going to be a critical year for the Khans.

'This year is crucial since there is strong competition. Nobody can take things lightly.

'The Khan rivalry will give a lot of options to audiences,' he said. The winners will be the viewers, he added.

Copyright Indo-Asian News Service

MPA Survey says India to drive Star Group's revenues

India is driving Star Group's revenues in Asia, the group's revenue is likely to grow by 25 per cent to $555 million for the year ending June 2006. The operating profit margin is estimated at 25 per cent, implying more than $140 million in operating income, according to latest estimates by Hong Kong based Media Partners Asia (MPA), a publishing and research firm. The growth for the group will be driven by the Indian venture, says the study.

As per the estimates, advertising and subscription revenue growth, mainly from India, boosted the group's earnings during the quarter ended December 31, 2005. Revenues have grown by 30 per cent year-on year to more than $140 million for the quarter ended December 2006 with operating income up 43 per cent year-on-year to about $42 million, a 30 per cent margin.

The advertising gains were led by weekend programming initiatives at flagship Hindi channel Star Plus in India and from growth at new channel Star One. For the first half of fiscal year 2006 that ended in December 2005, the group's revenue grew 25 per cent year-on-year to more than $270 million with operating income rising 12 per cent yearn-year to $57 million. Margins contracted from 24 per cent to 21 per cent on account of higher programming and distribution costs, particularly in India. Having obtained a domineering position among the Hindi channels, the group is looking at some regional strategies for India.

In an interview recently Michelle Guthrie, CEO, Star Group said, "We are looking at strategies based around our existing content but we're wary about the lack of advertising in the regional markets as pricing power is limited and the overall pie remains small."

Talking specific about some channels within the Star bouquet she added that Star One, a general entertainment channel targeted at the younger audience, is "Starting to work and build on the leadership position we have with Star Plus. But it still has a long way to go."

The indicators for Star's financial's point to the television network rapidly closing in on Bennett, Coleman & Co (the Times Group) as the largest media group of the country. It is also well known that Star India is the jewel in Rupert Murdoch's Asian operations. MPA estimates that Star India contributes around 69 per cent to Star's overall revenue.

A reasonable guesstimate is that Star India is currently sized at $385 million or around Rs 1,725 Crores. On the other hand, the Times Group is likely to close the financial year at a little above Rs 2,000 Crores. This brings Star India within striking distance of India's largest media conglomerate. Star India continues to outperform the advertising market, its advertising revenue is growing by around 25-30 per cent per annum as against 10-15 percent market growth.